28 October 2011

Creating Opportunities to Relax

Merriam Webster’s dictionary defines the word “relax” as follows: “to seek rest or recreation.” I believe that’s a deceptively simple definition. After all, the catch (isn’t there always a catch?) is having an opportunity to relax--but that much is up to us. Or is it, really? As I’m sure you could, I’m able to rattle off a laundry list of things that stand in the way of relaxing. There’s work. There’s having a social life--which can sometimes be an extension of work. There’s staying physically fit. And then there’s all of the “stuff” I have to do, running errands and such. ‘After I’ve done everything I’m supposed to do, I don’t have time left to relax,’ is what I’ve been told when I’ve asked people if they make relaxation a priority.
But it’s precisely for the reasons I listed and the limited down time they create that relaxing is so vitally important. Yes, having opportunities to relax is up to us.
I truly believe that relaxing must be a priority if we want to be healthy, happy and whole beings. But this doesn’t come without some effort. We have to make opportunities to relax. I often share my thoughts about relaxation and its benefits with our staff at Cambridge Beaches. I encourage them to relax and I’m happy to say that our team subscribes to the notion of relaxation as a priority, something to be valued and, indeed, cherished. This mindset, our mindset, is reflected in the Cambridge Beaches culture and lifestyle.  
While any resort destination would offer “relaxation” as a selling point, what makes us both unique and exceptional is our approach to creating opportunities for our guests to relax on their terms. This begins with our understanding that each guest has a different take on what relaxation means. We gently and intelligently engage our guests to learn from them what would make their individual experiences as relaxing, pleasurable and memorable as possible. Some are able to tell us straight away, ‘A, B and C,’ while others provide subtle clues during their stay with us.  Creating opportunities for our guests to relax requires us to strike a balance between being conscious of and intuitive about their needs.
If you’ve visited our Facebook page recently, you’ve seen pictures we’ve shared of some of our repeat guests who chose Cambridge Beaches for escape, sanctuary and respite in a frenetic world. The next time you create an opportunity to relax, we hope you will consider Cambridge Beaches.
Cheers!

Mike

14 October 2011

Relationships and Cambridge Beaches: A Shared Essence

Even though I have been in the hotel business for over 30 years, when asked, I say that I’m in the people business. I’m Michael Winfield, president & CEO of Cambridge Beaches Resort & Spa, and people lie at the heart of everything we do. Along with our staff, I have the pleasure of meeting new people from all walks of life daily. Whether they’re from the United Kingdom, the United States, Europe, somewhere else on our ever-shrinking planet, or beautiful Bermuda, which we call home, a healthy majority of our guests are couples who are looking forward to at least a few days of well-deserved rest and relaxation.

But relationships require more than a few days here or there to be fulfilling, healthy, functional and fun(!). They deserve the same attention that we devote to other areas of our lives, namely our careers and day-to-day obligations. An unfortunate truth is that our intentions notwithstanding, many of our relationships suffer from chronic neglect. To be sure, that isn’t an indictment. It’s an observation about the times in which we’re living. Simply put, they’re stressful. We assume our relationships take care of themselves, that just being together is enough. But surely our relationships are as deserving of focus as everything else in our frenetic lives.

So many of us spend the better portions of our adult lives going somewhere, to school, to work, to the gym, to events, to pick up the kids, that when it’s all said and done we aren’t living. We’re existing. A casualty of this going somewhere existence is our relationships.

I often ask couples to close their eyes and think of the most romantic moment they can imagine. The male often fixates on an erotic experience while the female almost invariably thinks of quiet moments with her loved one where she is being valued, where interest is shown in her, where her opinions are being heard. In other words, moments where communication, where feeling is real and goes beyond the physical to address the mental and spiritual aspects of her being.

Close your eyes for a moment and think about the mental and spiritual aspects of your being and that of your mate’s. What does it take to fulfill them? What would it be like to sustain that fulfillment, to give unto it freely and bask in complete satisfaction—together?

What you’re feeling now is the essence of what Cambridge Beaches Resort & Spa, Bermuda’s Most Sensuous Address, is about. Sensuality, true, meaningful sensuality, is what couples who are connected with one another experience—and their relationships are the better for it. Everything about Cambridge Beaches’ setting, accommodations, dining, amenities and staff, is intended to gently encourage couples to experience and explore reconnection—on their terms. Sensuality is, being in touch with your senses, all of them, and sharing that with your mate.

From our Ocean Spa to our private coves and beaches to our Secret Garden, Cambridge Beaches is the antidote to stress and an escape from the ordinary.

I invite you to learn more about us by visiting our homepage. Please, “Like” Cambridge Beaches Resort & Spa on Facebook, follow us on Twitter @CBLoveConcierge and check our blog, “Reconnection,” bi-weekly, for updates. And please share your comments. Wouldn’t it be great if we could cause a change in priorities and give relationships equal billing in life’s journey?

Cheers!

Mike